Robotic-arm cinematography.
Two cinema robots, one studio, one team. The kind of repeatable, frame-accurate camera work that turns a product shot into a hero film.
What the arms do.
Programmed in-house
Every robotic-arm shot at BestBoy is programmed by our team, not outsourced to a freelance motion-control technician. That means previz, move design, and on-set adjustments all happen in real time — no waiting on a third-party tech, no scope surprises.
Two arms, two payloads, two roles
AD1 (6kg, six-axis) handles weight and reach for dramatic hero moves. AD2 (Fairino FR3, 3kg) handles finesse — tight tabletop choreography, macro work, and high-speed liquid passes where a smaller footprint matters. Most projects use one. Bigger campaigns use both.
Full production, not just rig rental
You don't get an arm. You get an arm, an operator, a DP, a lighting setup, a tabletop stage, and a director who's shot motion-control product work for Black+Decker, Panasonic, AG1, and Hint Water. The robot is the tool; the team is the reason it works.
Robotic-arm cinematography is what motion control looks like now. The old motion-control rigs were dollies on tracks — linear, expensive, slow to set up. Modern robotic-arm cameras are six-axis industrial robots adapted for cinema, which means they can execute camera paths that a human operator or a track-based system can't physically perform: tight arcs around a product, drops into a glass of liquid, complex orbital moves at high speed.
BestBoy Media built the studio around two of these robots. AD1 is our six-axis cinema arm — 6kg payload, agency-grade precision, the heavy lifter for hero product reveals and dramatic launch films. AD2 is a Fairino FR3 collaborative arm at 3kg payload, optimized for the tight choreography of tabletop work where the camera needs to live inches from a product without compromising lighting or set design.
Both arms are operated in-house. Programming happens on our team. Move design happens on our team. The lighting, the tabletop stage, and the post-production integration all happen on our team. For agencies and brand marketing departments, that means one point of contact and one budget — not a stack of vendor invoices. For startup founders, it means access to motion-control craft that's usually reserved for million-dollar campaigns.
The 300fps high-speed capture pairs naturally with the arms. We use it for liquid pour shots, material textures, and product-in-action moments where slowing time turns a transactional shot into a brand moment. Most of our beverage and CPG work runs on this combination — a robotic arm move synchronized to a high-speed plate.
Brands we've worked with.
Robot work, explained.
Anything where the surface, motion, or detail of the product is the story. Beverages (liquid behavior, packaging surface, condensation). Cosmetics and beauty (texture, applicator motion, packaging open/close). Consumer electronics and gadgets (form factor reveals, button presses, mechanical action). Food (pour shots, ingredient drops, plate reveals). If the product needs to look more cinematic than the average ecommerce shoot, the arms earn their place.
A freelance moco DP brings the operator, but you still have to source the rig, the camera package, the lighting team, the studio space, and the post-production team — and coordinate the schedule across all of them. We bring all of it under one roof at one budget. For most product films that's the difference between a four-week production timeline and an eight-week one.
Occasionally. The technology is built for any shot that needs repeatability — fashion, music videos, even some documentary work uses it. But product video is what we're built for and what we do best, so the answer is usually 'yes, but let's talk about whether we're the right team for it' rather than an automatic yes.
Yes. We're at 305 E 9th Street in downtown LA and we book studio visits for serious projects. Walk in, see AD1 and AD2 running, look at the lighting setup, talk to the team. It's the fastest way to know if the studio is right for your project. Reach out through the contact form and mention you'd like a visit.