Product launch & Kickstarter video.
The launch film for the hardware founder who refuses to look like every other Kickstarter. Premium product cinematography for tech, beverage, and DTC launches — in a downtown LA studio built for it.
A launch film, not a demo video.
Premium hardware & gadget launches
Tech and consumer electronics need a launch film that signals premium from the first frame. Motion-control hero shots, surface and material work, mechanical detail — the kind of cinematography that gets a hardware product taken seriously by reviewers, press, and backers.
Kickstarter & Indiegogo crowdfunding
Crowdfunding video isn't a TV commercial and it isn't an explainer animation. It's its own genre — founder voice, real product demonstration, premium production. We shoot launch films that convert in the first 10 seconds and hold attention for two minutes.
DTC brand & CPG launches
For beverage, beauty, and CPG launches, the launch film is the first thing the buyer sees on the website, the first thing the press writes about, and the first thing investors evaluate the brand on. Worth getting right.
Most Kickstarter and product launch videos look the same. Founder in front of a white wall. Talking head explanation. Cut to product demo. Cut to feature list. Animated text overlay. End card. They convert at average rates because they feel average. They feel average because they're shot like average.
The launch films that perform — the ones that fund campaigns at 500%, that earn coverage in TechCrunch and The Verge, that signal "this is a serious product" to skeptical backers — look different. They open with a hero product shot. They show the product working before they explain it. They use motion control to make a hardware prototype look like a finished consumer product. They earn the budget by performing on the metrics that matter: pledge conversion, backer count, average pledge size.
BestBoy Media builds this kind of launch film for tech and hardware founders, beverage and CPG startups, and DTC brands launching their first major SKU. The production pipeline is the same as our brand commercial work — motion-control product cinematography, controlled lighting, high-speed capture where the product calls for it. The deliverable is a single hero film optimized for the campaign page, plus cutdowns for paid social and PR distribution.
We work with founders from the brief stage forward. We'll tell you when motion control elevates the launch and when a simpler approach serves better. We'll be honest about timeline and budget. For sub-$15,000 founder launches we structure the production tightly to deliver real cinematic value; for larger campaigns ($25k+) we build the full launch system with cutdowns and platform edits. The cost page breaks down the tiers — read it before the discovery call and arrive pre-qualified.
Brands we've worked with.
Launch video, answered.
Different beats. A commercial sells the brand and triggers consideration; a Kickstarter video has to overcome backer skepticism and convert a one-time pledge in under two minutes. The structure is different — founder credibility, real product demonstration, problem-solution framing, social proof, clear call-to-action. The cinematography bar is just as high because backers are evaluating whether the product looks real and the brand looks legit. Premium production isn't optional anymore; it's baseline.
Budgets range from under $5,000 for a tight founder-led launch film to $50k+ for a hardware launch with full motion-control product cinematography and multiple cutdowns. The investment usually correlates with the funding goal and the post-campaign reuse — a $250,000 funding target justifies a premium production budget that also feeds the website and the ad creative for the next 12 months. Our cost page breaks down the tiers honestly.
Yes — most of our launch work runs under NDA on unannounced products. We work with prototype hardware regularly and the studio is set up to handle delicate or hand-finished pre-production samples. The team operates under NDA for the duration of the engagement and the work doesn't go on the public reel until the campaign launches.
That's the smart play — and we plan for it from day one. The launch film delivers a hero edit, but the same footage is cut into 30, 15, and 6-second versions for paid social, plus 9:16 verticals for TikTok and Reels, plus loops for product page hero blocks. One production day feeds 6-12 months of post-campaign ad creative. Plan for it in the brief; budget for it in the production.