Ecommerce & DTC product video.
Hero product films, social cutdowns, Amazon-ready edits, and vertical paid social — all built from one premium production day. Made for DTC brands and ecommerce founders who refuse to look like everyone else.
Built for the channel.
Hero films + cutdowns from one shoot
One production day, one motion-control setup, and we leave with the 30-second brand spot, the 15-second cutdown, the 6-second bumper, and the 9:16 vertical edits — all from the same hero footage. Maximum mileage per shoot dollar.
Amazon & retail-spec deliverables
Amazon listing videos have specific format, length, and content rules. We deliver to those specs alongside the brand-channel and paid-social cuts, so the same production day feeds the listing, the website, and the ad accounts.
Vertical & 9:16 native edits
Vertical isn't a horizontal video rotated. It's reframed, repaced, and re-cut. We shoot with vertical delivery in mind and cut platform-native edits for TikTok, Reels, and YouTube Shorts that read as built-for-the-platform.
Ecommerce and DTC product video is its own discipline. The product is the entire pitch. The viewer is one tap away from buying, one swipe away from leaving. The bar isn't artistic — it's conversion. A great ecommerce product film does in 15 seconds what a brand commercial does in 60: makes the product look indispensable, demonstrates the benefit clearly, and gives the buyer the visual confidence to add to cart.
BestBoy Media is built to deliver that for DTC brands, Amazon sellers operating at premium price points, and ecommerce-led marketing teams. The production pipeline is the same as our brand commercial work — motion-control product cinematography, controlled studio lighting, high-speed capture for liquids and materials — but the deliverable system is tuned for ecommerce. One production day yields the brand-channel hero film, the Amazon listing video, the 9:16 vertical cuts for paid social, the 6-second bumpers for YouTube pre-roll, and the GIF-style loops for product page hero blocks.
For DTC brands, the unlock is unit economics. A hero film that lifts conversion on the product page by 10% pays for itself in weeks. A vertical edit that runs as a Meta ad with a real hook reduces CAC across the funnel. The case for premium ecommerce product video isn't aesthetic — it's arithmetic. The brands that win at DTC scale are the ones that look like Apple from the first frame.
We work with brands ranging from pre-launch (assets needed before the Shopify store goes live) to scaling (refreshing the product page and ad creative quarterly as the line expands) to established (full campaign work timed to seasonal launches). The discovery call covers stage, channel mix, and goal — and the deliverable system is sized from there.
Brands we've worked with.
Ecommerce video, answered.
Yes. Amazon has specific requirements — duration, resolution, format, lack of certain claims and overlay text — and we deliver to those specs. Most clients commission an Amazon listing video as one cut from a broader production day; that's a smart way to do it because the same setup feeds the website hero, the paid social ads, and the Amazon listing simultaneously.
Yes — and we shoot with vertical in mind, not as an afterthought. Vertical edits aren't horizontal videos rotated; they're re-framed, often re-paced, sometimes re-cut with different hooks. We deliver platform-native vertical edits that read as built for TikTok and Reels rather than as repurposed broadcast content.
We work with pre-launch brands regularly. The trick is to lock the visual direction for the launch (color, type, product styling) before we shoot, so the video matches the brand identity when the site goes live. We coordinate with brand designers on that or recommend partners if you don't have one yet.
Standard revisions are two rounds editorial, one round color, one round sound. Rush deliveries (24-72 hour turnaround on a specific cut) are quoted as a rush fee on top of the production estimate; we'll be upfront on the discovery call about whether your timeline is realistic for the scope. Ongoing client relationships often run on retainer for monthly ad creative refreshes.