The goal is to produce a clean, minimalistic video that focuses solely on the assembly process. Using precise lighting and unobtrusive camera angles, the video aims to provide a clear and straightforward guide for users, highlighting the ease of assembling the furniture piece.
Resolution: The video should be in high-definition to ensure every step in the assembly is crystal clear.
Duration: Targeting a video duration between 1-5 minutes, ensuring comprehensive coverage without overwhelming the viewer.
Lighting: Neutral, consistent lighting is crucial to ensure viewers can see each part and step clearly without shadows or glare.
Camera Angles: Utilize angles that best display the assembly process, such as close-ups for intricate steps and wider angles for general assembly.
Background: A solid, unobtrusive background to keep the focus solely on the furniture and its assembly.
Color Palette: Minimalistic and neutral tones, ensuring the furniture remains the focal point throughout.
Branding and Messaging:
Brand Identity: Even in a minimalistic setup, subtle branding elements, like the inclusion of branded tools or a logo at the beginning or end, can align the video with the furniture company’s identity.
Logo and Branding Elements: A discreet placement of the company’s logo, perhaps in the corner or as a watermark, would be suitable. This reinforces brand recognition without detracting from the assembly process.
Messaging: The primary message is the ease and simplicity of assembling the furniture, communicated visually.
Audio and Music:
Background Music: If desired, soft, unintrusive background music can be included to enhance the viewing experience without distracting from the assembly process.
Voice-over: If deemed necessary, a clear and well-paced voice-over can guide viewers through the assembly steps, offering tips or clarity on more complex parts.
Time to Execute: 1-3 Weeks
Total Assets: 1 video
1x horizontal video (1-5 min)
If there are any specific requirements or elements you’d like added or emphasized in the video, please communicate them. I’m committed to delivering a focused, user-friendly assembly video that aligns with your vision.
The video production process involves several key steps that are essential for creating a high-quality and engaging video. Here’s an overview of the steps:
This is the crucial planning stage where the video’s concept is developed. It includes defining the video’s purpose, target audience, message, scriptwriting, story boarding, set design and scheduling.
This is the stage where the video is filmed, and the footage is captured. It includes setting up the camera, lighting, building a set, rehearsing, and recording the footage.
This is the stage where the footage is edited and put together to create a cohesive and compelling video. It involves video and audio editing, color correction, sound design, voice over and adding special effects or animations.
This is the final stage where the finished video is distributed.
We will work closely with you throughout the process, considering your input and feedback to ensure the video aligns with your vision and effectively communicates the desired message to your target audience.
Option 1: Basic Assembly Video – $600:
-Pre-production planning and consultation
-Cinematography with a focus on the assembly process
-Professional soft lighting to highlight each step clearly
-Neutral background music to enhance the viewing experience
-Incorporation of your brand identity subtly, like watermark or intro/outro
-Professional 4k camera up to 120 fps to capture assembly details
-Royalty free music
Option 2: Enhanced Assembly Video – $1,000:
Everything included in Option 1, plus:
-Close-ups, tracking shots, and overhead views to provide clarity in each assembly step
-High-quality visuals emphasizing intricate details of the furniture
-Motion graphics (like numbering of steps or highlighting tools) to guide the viewer
-Advanced lighting setup for clarity, especially for intricate parts
-Incorporation of your brand identity in more creative ways (e.g., branded tools or materials)
-Detailed sound design for tools or parts being assembled
-Music Licensing for background tracks
Option 3: Comprehensive Assembly Video – $3,000:
Everything included in Option 2, plus:
-Dynamic camera movements to showcase assembly from various perspectives
-Use of specialized equipment, such as turntables or cranes, for dynamic shots
-Extended production time for detailed close-ups and in-depth explanations
-Use of models to demonstrate assembly
-Voice-over to guide viewers through each assembly step
-3D customized tracking graphics and animations to emphasize key points or steps
-Filming at large studio (Cyclorama)
Please note that these prices are estimates and can be further adjusted based on your specific requirements, project scope, and any additional services or customization you may need. We’re committed to working within your budget to deliver a high-quality video that effectively showcases the furniture assembly process and meets your objectives.
If you have any questions or would like to discuss the pricing or options in more detail, please feel free to reach out. We’re here to assist you throughout the process.