BestBoy Media

The mission at BestBoy Media is to exceed the expectations of every client by developing a video campaign which fits perfectly within their marketing agenda.

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Video Proposal For POS360 - Label Printer Product Demo

Looking to take your brand to the next level? Let us help! Our effective video ads are designed to deliver real results for your business.


This proposal is for a promotional video created by Eugene from BestBoy Media, a local video creator (Los Angeles) who specializes in product video ads. We would love to create a video ad for your business and offer serious value.


Project Overview: Label Printer Video

Goal: The goal of this video is to effectively introduce and showcase the benefits and features of the label printer. 

Opportunities: This video presents an opportunity to highlight the ease of product use and demonstrate additional label features, such as custom UPC barcodes and product bundles. We can also showcase a new deal tags, which allow for attractive in-store promotions. The objective of this video is to clearly and easily demonstrate the functional and easy-to-use label features of our product, with a focus on software features rather than hardware.

Type of Video: The video will be a Product Lifestyle video, focusing on showcasing the label printer in various scenarios.

Creative Requirements: Concept Statement: The video should effectively communicate that our label features are functional and user-friendly when utilizing our M1T Tablet. It should depict multiple scenarios of a busy store owner seamlessly incorporating our features throughout their business day.

Video Style: The video will feature a combination of live action footage, voice-over narration, and text/graphic overlay elements to provide comprehensive information and engage the audience.

Selling Points:

  1. Custom UPC Barcodes: Showcasing the ability to easily create custom barcodes tailored to specific products.
  2. Bundle Builder: Highlighting the functionality of the bundle builder feature, which enables the creation of custom product bundles at special prices. For example, showcasing a Vodka & Soda Bundle.
  3. Dealz: Introducing the new feature that allows clients to create attractive in-store promotions, enhancing sales opportunities.
  4. Eye-catching Dealz Shelf Tag: Showcasing the visually appealing and attention-grabbing Dealz shelf tag that will help drive customer interest.

Value Propositions: The video will emphasize the ease of creating custom barcodes, building product bundles, and managing Dealz promotions. These features are designed to increase sales and provide a seamless experience for customers.

By effectively conveying these selling points and value propositions through the video, we aim to educate viewers about the capabilities of the label printer and drive interest in POS360 product offerings.

Target Audience: The target audience for this video is male business owners aged 40-69 who may not be tech-savvy. The video should have a straightforward and easy-to-follow storyline that resonates with this demographic.

Pre-Creative and Post-Creative Behavior:

  • Clients may not be aware of all the features our label printers offer.
  • Clients may lack knowledge about the benefits and usage of bundle creation.


  • Clients should have a better understanding of the ease of custom barcode creation.
  • Clients should be excited about creating unique in-store product bundles.
  • Clients should be motivated to utilize Dealz and comprehend the benefits of in-store promotions that can be easily managed.

Deliverables: The deliverable for this project is a Product Demo Video. The due date for the deliverables is within 3-4 weeks.

Timeline and Review Process:
Deliverables Due Date: To be determined (TBD)
Approval Process: TBD
Creative Reviewers: Project Manager and C-Suite

If you have any specific requirements or ideas you’d like to incorporate into the video, please let us know. We’re dedicated to delivering a compelling and informative video that meets your objectives.


The video production process involves several key steps that are essential for creating a high-quality and engaging video. Here’s an overview of the steps:

1. Pre-Production: This is the crucial planning stage where the video’s concept is developed. It includes defining the video’s purpose, target audience, message, scriptwriting, storyboarding, location scouting, casting, and scheduling.
2. Production: This is the stage where the video is filmed, and the footage is captured. It includes setting up the camera, lighting, and sound equipment, rehearsing, and recording the footage.
3. Post-Production: This is the stage where the footage is edited and put together to create a cohesive and compelling video. It involves video and audio editing, color correction, sound design, and adding special effects or animations.
Distribution: This is the final stage where the finished video is distributed.

We will work closely with you throughout the process, considering your input and feedback to ensure the video aligns with your vision and effectively communicates the desired message to your target audience.




Option 1: Basic Product Lifestyle Video – $10,000

  • Pre-production, cinematography, and post-production
  • Showcase of different Label Printer features in various scenarios
  • Video runtime: Approximately 1-3 minutes
  • High-quality visuals, engaging storytelling, and suitable background music
  • Incorporation of your brand identity
  • Small crew

Option 2: Enhanced Product Lifestyle Video – $15,000

  • Everything included in Option 1, plus:
  • Motion graphics, animations, and visual effects to enhance production value
  • Increased visual impact and attention-grabbing elements
  • Professional voice-over artist for narrative voice in the video
  • Medium crew

Option 3: Multi-channel Marketing Package – $20,000

  • Everything included in Option 2, plus:
  • Extended production time for pre-production planning, script development, story boarding, location scouting, production designer, makeup artist, sound mixer, gaffer
  • Creation of shorter teaser videos for social media platforms (Instagram, TikTok, YouTube Shorts)
  • Customized thumbnail designs for each video

Please note that these prices are estimates and can be further adjusted based on your specific requirements, project scope, and any additional services or customization you may need. We are committed to working within your budget to deliver a high-quality video that effectively promotes your Label Printer and meets your marketing goals.

If you have any questions or would like to discuss the pricing or options in more detail, please feel free to reach out. We’re here to assist you throughout the process.

Thank you for considering our services, and we look forward to working with you on this project.

Next Steps:
Contact us at
Follow us on Instagram @jenyawave (
Or visit our website at 

Thank you, 
Bestboy Media.